Having exhibited at Intertextile Shanghai Home Textiles since 2016, we are proud to present our self-repairing voiles this year. We emphasise our commitment to natural and sustainable qualities, using materials like recycled yarn in our curtains. We continue to return to this fair because the organisers are highly professional and the brand awareness is effective – bringing us genuine clients. This year, approximately 60% of the buyers we met were from Mainland China, while 40% hailed from various countries and regions, including Taiwan, Thailand, the Philippines, Vietnam, Argentina, Ecuador, Mexico, and Brazil.

This is our first time at the fair, and it has exceeded my expectations. We see potential for opening new business opportunities. We've connected with interested visitors from the Middle East, China, and beyond, engaging in meaningful discussions about our Persian carpets, which are renowned for quality, variety, pattern, design and use of natural raw materials. The fair provides a vital platform for us to showcase the differences between handmade and machine-made carpets, allowing customers to experience our quality handmade products firsthand. Besides, the fringe events are important for us to stay informed about industry trends.

I’m representing the biggest pattern design service provider in Scandinavia, displaying our designs by ten Finland-based designers. So far, it's been very busy for us – many of our target buyers are stopping at our booth. This fair is a great platform for us as it allows us to connect closely with customers, gather feedback on our services, and assess the market’s pricing levels. Our designs focus on three concepts: classic, lovely, and whimsical. They differ dramatically, as we aim to follow global home textile trends while also creating timeless patterns.

We are exploring a wide variety of textiles, ready-made curtains, and soft furnishings, while also keeping an eye on fresh designs and innovations. We came across several impressive fabrics we hadn’t seen before, many presented by Chinese manufacturers offering diverse prints, patterns, and rolled stock ideal for quick orders. The fair provides a great opportunity to discover suppliers, and we’ve already identified promising ones for future collaboration. There’s a lot to cover within three days, but the event is both comprehensive and high quality. The fringe programme adds further value, and overall, we’re pleased with the experience and look forward to returning.

This fair is a fantastic chance to discover new collections that can enhance our production of home textiles, including cushions, bed covers, and curtains for large customers in Italy and Europe. We are actively seeking suppliers from around the world, particularly from China, India, Pakistan, and Türkiye, due to their high-quality production. We've already made a promising contract with a new supplier. Eco-friendly materials are a crucial focus for us, as customer demand for sustainable textiles continues to rise. It's essential that our materials are sourced responsibly and meet eco-certification standards.

The forum unites textile experts to enhance consumer awareness of home textile products' social responsibility. By discussing management, sustainability, and consumer research, it also aims to show that these products involve R&D and sustainable practices beyond their materials. As a result, it fosters deeper understanding and influences purchasing decisions, generating positive momentum for the industry. This fair is recognised as a premier exhibition in China and Asia, providing valuable insights while significantly contributing to the industry's growth and future development.