All press releases

“BOUND”: Intertextile Shanghai Home Textiles unveils three trend themes for 2021

19 Jun 2020

In today’s world, the need to build a healthy and sustainable lifestyle is undeniably greater than ever, and it all begins with the place we spend most of our time: our homes. This year, Intertextile Shanghai Home Textiles joins forces again with the NellyRodi™ Agency to present the design theme for 2021 – “BOUND” – together with three trends: COZY WARMTH, PAST FUTURE and BOLD, CLASH. Each trend is a reflection on the current environmental, economic, societal and identity changes, providing industry professionals with insight and inspiration about interior textiles.

Photo © NellyRodi™
Photos © NellyRodi™

“2020 has been a year of unprecedented changes, and a challenging time for all businesses in our industry. From our side, Messe Frankfurt and our co-organisers are doing all we can to ensure a safe environment for participants, as well as provide the ideal platform for business to resume and discover the new opportunities that this crisis has presented us,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

“As a meeting place for the global industry, the fair will be a chance to capture the opportunities in the rest of the business year, but also into 2021 as well with the help of the trend forum. Intertextile Shanghai Home Textiles, held from 24 – 26 August, will be one of the first large-scale, international events for the home and contract textiles sector to be held since Heimtextil in January, so we hope that the global industry take this opportunity to reconnect, recalibrate and make the most of what remains of the business year, and look to the coming year as well,” Ms Wen further explained.

2021 design trends overview

As a source of information and inspiration for professionals in the industry, Intertextile always strives to recognise and present the latest home textile trends and innovations. The general design theme “BOUND” addresses the importance of recreating connections in a world full of radical transformation, resonating with the current global situation.

It states: “We must re-establish the dialogue between cultures and generations. Rediscover the harmony between man and nature. Rebuild the bridges that span the past and the present. Rethink the connection between humans and technology.”

The trends are decided by a committee led by the NellyRodi™ Agency (France) and formed by top forecasters including Vincent Grégoire (France), Shen Lei (China), Carlotta Montaldo (France), Studio NOCC (France) and Juliette Lamarca (France).

colours are a soft, modest harmony of luminous pastels and natural beiges to create a cocooning atmosphere. Materials in this trend are voluminous, cosy, light and fluffy, such as angora, foamy polyamides, wool / acrylic / Lyocell blends and winter terrycloth with washed finishes.

this trend results in a palette of natural, telluric tones combined with dark, mineral colours, expressing the duality of hot and cold. Fabrics are wild and mineral – grainy crepes, rustic hemps, patinated leathers, 3D-treated denim, devoré linens and crackled jacquard.

opulent and majestic, the palette in this trend shows regal gold, intense blue and flamboyant red, mixing with dark green and cameo pink. Maxi jacquards, button-padded velvets, precious braids, colourful faux furs and beaded floral embroideries are selected to achieve a wow effect.

Read the full Trend Guide here.

Intertextile Shanghai Home Textiles – Autumn Edition will be held on 24 – 26 August 2020 at the National Exhibition and Convention Center, Shanghai. The fair is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

To find out more about this fair, please visit:

For more information about Messe Frankfurt textile fairs worldwide, please visit:


Request pictures from the trend guide

Further press information & picture material

Follow Intertextile Shanghai Home Textiles on social media

Information from the international textiles sector and Messe Frankfurt’s textiles fairs worldwide can be found at:

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in
Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at:
* preliminary figures 2019